Every mobile marketer needs good ASO. The last thing you want is to acquire users, have them hit your App Store or Google Play listing, and say … nah, maybe not. So getting your app store optimization right is critical. In this Mobile Heroes Uncensored, we chat with AppTweak’s head of ASO Simon Thillay. He chats with hosts John Koetsier and Peggy Anne Salz about custom product pages, in-app events — the kind that people participate in, not the kind you track for KPIs — and how he sees ASO evolving. Check this episode out to make sure no marketing dollar gets wasted at the very last step in the funnel. And why endurance skating and mobile marketing are similar! Timestamps 0:00 App Store Optimization 3:30 Custom product pages 7:35 In-app events and live ops 9:30 AppTweak head of ASO Simon Thillay 13:05 ASO trends 19:30 Galaxies of apps 22:10 The most frustrating thing about ASO 25:01 Least censored opinion about mobile marketing