If segmentation sparks joy in your life you might need to get fitted for a straitjacket. Or maybe you’re just super passionate about mobile marketing, engagement, monetization, and retention. We think the latter applies to Geoff Hladik, who leads revenue and growth at FlipaClip. At least we hope so, because this is the second time we’ve chatted with him and we’re almost related now. In this episode, hosts Peggy Anne Salz and John Koetsier chat with Geoff about: Becoming a Mobile Hero Audience segmentation (shocking, I know, given the title) New paths for revenue and user growth Engaging and activating creators Flaws in measurement models And more … Timestamps 0:00 Who is Geoff Hladik 2:01 An eternity in mobile marketing 6:07 Audience segmentation 9:27 Understanding your users 14:05 Tweaking user journeys 16:40 Putting revenue and growth together 19:35 Improving user experience 22:45 Least censored opinion