Cradle to grave, literally: success in sim games with Candywriter
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Description
What mobile game literally has a tombstone in one of its promo images? A super-successful one, actually: BitLife, which has tens of millions of installs and millions of reviews.
In this Mobile Heroes Uncensored, we chat with BitLife maker Candywriter. Specifically, with VP Gabby Bradford Pigott. Our focus: mashup games: what drives success, and what works best for ad-based monetization.
We also chat about ad partners, managing waterfalls, and balancing user experience and monetization.
Timestamps
0:00 Sim games
2:05 Gabby Bradford, VP at Candywriter
3:55 BitLife
9:00 What would you change?
10:05 Balancing UX and monetization
14:45 Rewarded video ads
18:20 Good old fashioned banner ads
22:20 Tips for picking ad networks
24:00 Waterfall optimization
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