If the US Postal Service says “neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds,” we add appendicitis! While one of our guests was having emergency surgery (and is now much better!) We soldiered on with ROAD TRIP BRAZIL. In this Mobile Heroes Uncensored, we chat with Christian Gaitan, formerly Performance Lead of Lemon about entering the Brazilian mobile market. Christian chats about market demographics and psychographics, as well as the most significant features and challenges of marketing mobile apps in Brazil Timestamps 0:00 Christian Gaitan from Lemon 3:30 The Brazilian mobile market 9:20 Soccer (or football) and marketing in Brazil 12:30 Best ad channels in Brazil 18:10 Trust and marketing for crypto apps 20:20 Creative optimization in Brazil 22:30 Mobile ad targeting 25:00 Least censored opinion about mobile and marketing