It’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn’t for everyone, but not this week’s guest on Real Marketers. In this episode, we chat with Kelli Maxwell, CEO at Campfire Blend Coffee Co. and Owner of Ember Marketing Group. She has more than five years of marketing experience and started her career with a Premier Princess Party Company and realized she could use that experience to create her own marketing agency. We’re talking about why her brands aren’t for everyone, why she doesn’t make her customers sign contracts, her secrets for driving value on social media and with content creation, how her podcast turned into an idea for a coffee company, and so much more.