Paid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And when it’s not working...it feels like you’re basically throwing money away. In this episode, we chat with Brett Westerman, Founder at Oktober Media specializing in B2B and B2C paid media. He has more than 15 years of marketing experience in driving incredible SEO and paid media results for various B2B and B2C brands. Prior to starting his own agency, he’s worked at Newell Brands, One Click Ventures, Angie’s List, Barefoot Proximity, and more. We’re talking about all things paid media including why you’re missing out if you’re not investing in Spotify and YouTube right now, his secret hacks for driving incredible performance with LinkedIn ads, why Google is both your friend and foe, and so much more.