Marketing and wine. Talk about two of my favorite subjects...in the same podcast episode. But we’re not just talking about any type of marketing, we’re talking about international marketing and why it’s foolish for marketers to assume what works in one country will work in another. In this episode, we chat with international marketing expert, Katarina Hakansson. She has more than 15 years of international marketing experience and previously worked at Taxback International, Design Council, University of Westminster, HBK Consulting, South Thames College, London College Wimbledon, and more. We’re talking about the definition of international marketing, why so many companies don’t really get what it means to market internationally, how you can gain experience in the subject, the importance of cultural differences, and so much more.