Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner.  In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the last fifteen years, Guilda has spearheaded the use of Salesforce Marketing Cloud, Pardot, Marketo, and Silverpop at companies like Aetna/CVS, Athenahealth, Boston Consulting Group, Liberty Mutual, and Johnson and Johnson. We’re talking about what customers need to become strong practitioners of your product, why you should get your customers involved in content creation, the dos and don'ts of community building, and so much more.