Okay, so maybe analyst relations wasn't your dream job growing up. Still, analyst relations is an important responsibility many marketers find they take on. In this episode, we chat with Sunshine Levin, Director of Customer and Analyst Relations at SalesLoft. Sunshine is a product manager turned product marketer turned customer marketer with more than 20 years of experience. Prior to her current role, Sunshine has worked at organizations including IBM and Pathfinders, Inc. We’re talking about why you need to have an analyst relations strategy, how to develop meaningful relations, who should be involved in briefings, and so much more.