Influencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend.  In this episode, we chat with Mae Karwowski, CEO and Co-founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experience and has partnered with top brands like Sephora, Saks Fifth Avenue, and L'Oréal Paris.  We’re talking about how both B2C and B2B brands can get started with influencer marketing, tips for content creators, metrics to track with influencer marketing, and so much more. Resource mentioned: Obviously: https://www.obvious.ly/