When it comes to marketing, not all things are created equal. Some products or services you sell will have a higher profit margin and make you more money. Some customers will buy more, and more often than others. And some marketing campaigns will far outperform others that break even or maybe even lose money. Your job then is to focus on finding the top performers so you can scale them up, while ruthlessly identifying and cutting any losing campaigns that are doing more harm than good. And that's what this episode is all about. So, let me show you how it's done! ***PS - Whenever you’re ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/ 3) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/