Sasha Pisterman, an accomplished PR Strategist and Consultant boasts over a decade of experience in the music industry. Her story is one of passion, dedication, and a keen eye for talent, making her a standout figure in the music PR landscape. In 2017, she took a leap of faith, going full-time with her passion, and established SDP Digital – a PR agency focused on working with talent and brands in the music space. Sasha dives deep into the world of PR, illustrating its essential role in the music industry. She underlines the importance of brand strategy, credibility, and advocates for a long-term approach in PR, especially for indie artists Takeaways: Learn how to effectively utilize PR and publicity to establish your brand and gain credibility. Gain insights into creating a unique brand strategy that goes beyond merely music. Discover the value of traditional media outlets and learn to measure success in terms of quality press features and positive sentiment. —  For more about our guest, Sasha Pisterman, and her agency, SDP Digital, visit: https://www.sdp-digital.com/ Get Sasha's Complete Music PR Playbook Course here: https://myguymars.thinkific.com/courses/the-complete-music-pr-playbook?ref=44d861 Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast Apply for a free Artist Breakthrough Session with our team:  https://masterclass.modernmusician.me/apply-success?utm_source=podcast