This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. I'm welcoming my first guest for Season 4 of the show, Hayes Davis (Co-Founder and CEO at Gradient Works). I had Jenn Davis (Co-Founder and CMO at Gradient Works) on the show (Ep. 137 - “Pitfalls to Avoid When Designing Your Startups New Category) so check that out if you haven't yet. About Gradient Works: Founded: 2020 Team: 16 people Funding: Seed ($4.25M) Description: Right rep, right account, right time. Dynamic sales book management software to help sales manage their territories. In this episode: Why do so many people love Gradient Works; Why do marketing at all; AMA - Hayes gets to ask me his burning question; We talk about Market Map which is something new the Gradient Works team has built to help sales. You can find Hayes on LinkedIn: https://www.linkedin.com/in/hayesdavis  Learn more about Gradient Works: https://www.gradient.works  For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much. And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com 2. sign up to get my monthly startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn, definitely say hello and tell me about which episodes you've listened to >> www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message