This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with early stage startups. In this episode I cover Step 3: Keyword Research including What it is, Why it works, Who should own this work, and How to do it right. I'll be mixing in some more MaaS-focused episodes over the course of the season. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much. And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com 2. sign up to get my monthly startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn, definitely say hello >> www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message