This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. Josh Lowman (CCO and Founder at Gold Front) joined me on the show for the second time for this BONUS episode. Check out Ep. 84 “What I've Learned From Category Designing 50+ Startups” where Josh shares how he's helped startups like Robinhood, Newsela, Uber, Bizzabo, and Clari create and own their category. In this episode: Why we leave happiness out of the business equation; Why happiness matters; Josh shares two mind tools that can help; Tying it back to category design (HINT: the world is telling us to be reasonable); Josh and I category design my own business. You can find Josh on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/joshlowman Learn more about Gold Front: www.goldfront.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing and advising for early stage startups >> ⁠⁠www.furmanovmarketing.com⁠⁠ 2. ⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠⁠ You can also find me hanging out on LinkedIn, definitely say hello >> ⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message