In this episode, we speak to Abdel-Azim Osman, one of the leading marketing experts in the MENA region. He is the Co-Founder & CMO of Nawy and the Co-Founder of Lynkrs. Under his leadership, Nawy became Meta's most sophisticated real-estate client in the world! This led him to hold roles on Meta's EMEA Advisory Board Panel and Meta's MENA Advisory Board. Additionally, he has been selected as an Endeavour Entrepreneur. After graduating from MIT, he started his career as a Consultant at Booz Allen Hamilton, and he later joined the family business, Osman Group. There, he served on the Board of Directors and managed two building materials companies: Insumat, producing waterproofing membranes, and Technocrete, specializing in concrete interlocking paving stones and hard landscaping. With experience overseeing a team of over 800 employees, he ventured into entrepreneurship for a new professional challenge.Thank you to Nasser Mouti for helping us prep the questions for this episode. Chapters: 00:00 - Teaser 00:24 - Intro 02:27 - What is Nawy? 08:45 - What Differentiates Nawy? 11:39 - Going from 0 to Hero in Marketing 18:21 - Meta MENA Advisory Board 20:59 - Being Sophisticated & Data Driven 24:11 - Is Marketing a Science or an Art? 25:12 - Marketing KPIs 31:25 - How to Optimise the KPIS? 36:20 - Integrating CRM with Marketing 38:50 - Difference Between Meta & Google 43:32 - How Do I Start? 50:48 - Advice ________ Connect with Moghamra on: Website: https://moghamra.com Instagram: @moghamrapodcast Linkedin: https://www.linkedin.com/company/moghamra