In this episode of Molecule to Market, you’ll go inside the outsourcing space of the global drug development sector with: Manuel Leal, Corporate Marketing Director at Ardena. Eden Turner, Senior Conference Producer at Informa Connect Life Sciences Catherine Hunter, Senior Commercial Manager at ramarketing   Your host, Raman Sehgal, discusses the pharmaceutical and biotechnology outsourcing events space, covering: How industry events are experiencing record numbers in a post-pandemic world The role of technology in making the most of trade events Calculating the real ROI when it comes to the biggest bucket in your annual marketing/BD budget Thoughts around sustainability and climate impact when it comes to a global event schedule Manuel Leal is the Corporate Marketing Director at Ardena, a fully integrated Contract Development and Manufacturing Organization (CDMO) dedicated to advancing new molecules through clinical development. With over two decades of cross-industry experience, he has a unique blend of expertise in pharmaceutical business development and marketing. Manuel has more than 10 years of experience as a Business Development Director within the pharmaceutical CDMO industry. His contributions were instrumental in the growth of Idifarma, an organization that later became part of Ardena. Eden Turner received her BSc. In Biological Sciences from Imperial College London. She went on to join Informa as a Conference Producer for two years and now has moved to Senior Conference Producer for three years working on Informa Connect’s Life Science Bioprocessing Portfolio, which expands events across the globe. Main areas of interest include Cell Line Development; Engineering, Upstream; Cell Culture, Manufacturing Strategy; and Bioprocessing 4.0. She is responsible for content creation and assists in market outreach. Catherine Hunter is a Senior Commercial Manager at ramarketing and has over a decade of experience in the CRO and CDMO space across large and small molecule. With capabilities in a broad range of commercial disciplines, Catherine supports business development, project management, and events coordination for ramarketing. Passionate about helping companies to achieve their full potential, Catherine uses her business acumen to help ambitious companies fuel growth. Please subscribe, tell your industry colleagues and join us in celebrating and promoting the value and importance of the global life science outsourcing space. We’d also appreciate a positive rating! Molecule to Market is sponsored and funded by ramarketing, an international marketing, design, digital and content agency helping companies differentiate, get noticed and grow in life sciences.