Today’s guest is sharing her transformation from counterterrorism to becoming a sought-after public speaker and TEDx talk writer. Ashley Stahl is the Founder of Wise Whisper Agency, writing and booking TEDx talks for speakers like you. Beyond getting over 1,200 TEDx talks booked, Ashley is an expert in helping you find your purpose and shares why it’s important to do what you are, not what you love. Ashley opens up about her own personal journey, struggles with self-doubt, and how she’s gone on to write her book and TRIPLE her speaking fee after her successful TEDx talk. If you need the tools to identify your calling, build a successful business from the ground up, and overcome the fears holding you back - this episode is for you! Highlights 05:45 How Ashley went from working in national security to TEDx expert. 13:15 How did you make the transition from counterterrorism to writing viral TEDx talks? 16:30 The mindset shift to overcome the fear of failure and find your purpose. 19:00 Tips to identify your niche and double down on your zone of genius. 26:15 The most powerful exercise to be a better writer from talks to social media captions. 30:00 What has been the hardest part of building your new agency? 34:00 What advice would you give someone who is starting to build a team? 41:00 The power of personal branding, integrity, and building a high-quality agency.  Links + Resources: Check out the program to Rewire YOU for Business & take your business to the next level! https://caylacraft.com/rewired Get my framework for more abundance, meaning, and connection in my book - What Do You Really Want? Get executive coaching with Cayla Craft! - Submit Here! Caylacraft.com/coach CONNECT WITH  CAYLA! Follow Cayla on Instagram @cayla.craft Website https://caylacraft.com/ Follow Ashley: @ashleystahl Watch + Subscribe on YouTube - Cayla Craft