In this episode we go deep into how to attract your Ideal Paying Customer First, focus on solving 1 problem, you need to be known for 1 thing when you're starting out. When you're just starting your business, people don't know you yet, so don't confuse them but make it clear. Your motto should be "This is the 1 thing I can can help you with!"  Get comfortable being uncomfortable. Selling will feel uncomfortable in the beginning, however, change your mindset when it comes to selling. Get into the habit of providing a service, helping your clients. Most times why we feel uncomfortable is because we have a fear of hearing NO. Just realise that people might say no to your service, this doesn't mean you as a person are not good. Be confident about your service, offer or product. You have to become your first biggest fan. When you show up confidently, your customers will be more willing to part with their hard earned money. If you're doubting about being able to help your customers, they will definitely doubt about you and they won't be willing to pay you. Start showing up as an authority, the Go-To-person in your niche. Show up uniquely as you, being yourself is way more valuable than copying the biggest Guru out there in your niche. People want authenticity, they don't need another copy.  Show up in other peoples audiences. You can do a podcast interview, IG or FB live interview or even write a blog or article. The more people see or hear you, the bigger your chances of attracting the right customer. Not everyone is your customer. Please don't think you can build a sustainable business counting on just your friends and family. You will have to go out there and attract your customer, they are everywhere. Thanks for listening to this episode, please don't forget to rate and review the podcast. download my free ebook "4 Steps to online Business Success" at www.roxanablair.com Book a free sales call calendly.com/theroxanablair Follow me on instagram at www.instagram.com/theroxanablair