…because I think we’re doing this whole ethics thing wrong. If you’re coming into the online space with good intentions (and most of us are!), selling can quickly become a vortex of do’s and don’ts: show up every day, but don’t flood people’s inboxes. Share your offers clearly and consistently, but make sure there’s never any pressure to buy. Be visible… oh wait… not that visible… too much!    There’s a lot of pressure to be percieved as ethical, while a lot of the time these new, unspoken rules around ethics are arbitrary and ultimately not useful for anyone involved! Listen in as I break down ethical selling’... and then break up with it once and for all.   QUOTES   “We end up replacing one set of rules for another set of rules. And we're not asking ourselves, ‘What do I think? What's going on in the context of what I'm doing?’   “Ethics is subjective. We do not get to say this is ethical because you put it in a different context and it won't be. And we do not get to say what isn't ethical for the very same reason. So when we're talking about, ‘I'm an ethical marketer’, or ‘I'm an ethical seller’, what do I mean ethical? To who and when? And why?”