The Thriving Artists with Ali Mapletoft   My guest today is the brilliant Ali Mapletoft, who supports gifted artists, performers and visionaries to generate elevated visibility, make bolder work, and live a prosperous life without losing their essence.   Ali takes us on a deep dive into the intricacies of making money and being visible as an artist… in a world where algorithms and marketability are unavoidable, self-expression isn’t as easy for artists as it may seem! Tune in for some amazing insights on the intersection between creativity and business, that apply even if you aren’t specifically working in the arts. And if you are, have a listen to find out where the myth of the ‘struggling artist’ comes from…and why it is absolutely possible to be a THRIVING artist instead.   You can find out more about Ali at alimapletoft.com @alimapletoft_artist   QUOTES 'Because we almost think algorithmically ourselves and perceive and observe what gets praise and what doesn't, we're actually able to kind of code ourselves to be inoffensive and popular. When we code ourselves to be in offensive and popular, we lose part of that innate kind of magic of self-expression.'   ‘We do have a very ingrained idea of the struggling artist. And part of that is just an 18th century romanticisation of that archetype.’   ‘You can't run away from yourself when you're running a business, because you'll be confronted daily with uncomfortable things about you.’   ‘When you hit a patch in the road that's hard, you can go into this kind of resistance of, “I'm not gonna go down that path. I'm not even gonna try.” It's not self-doubt as such. It's this impatience that, “I should already have the rewards. I should already have the money, the followers, the clients, the record deal.” And that's a very real thing.’