I need to rant. Right before I recorded this podcast, I watched my husband experience an awful sales call with an online coach in his industry. The thing that made this call especially bad was that it was a freebie consultation that ended in a HUGE amount of pressure to buy… which is exactly what I’m here to talk about today.   When we offer free value – whether it’s a 1:1 call or our everyday content – we need to be very aware of what the intention is behind it. Our own conditioning around scarcity can crop up when it’s time to share your offer, which it’s why it’s important to work through your money stuff so that you can focus your sales on your clients and the value they’ll get. Tune in for more on how!   QUOTES   ‘I'm not saying everybody who offers a strategy call for free is lying. What I'm saying is when you go on it and they're not actually giving you anything useful, trust is broken.’   “There’s the squirmy feelings, the way in which we get a client on a call or a customer in our emails and we feel like “If they don't buy, no one else is coming”. When we get those feelings, we need to address (why we’re) not trusting clients to make decisions for themselves.”   “We need to address our money stuff for other people, for our clients and customers so that they get to have a clean experience, a clean exchange when it comes to money with us.”