In this episode, I’m jumping into some sticky money territory… even for this podcast!   I work with so many clients that are incredibly conscious of the ethics of their money making. If you’re a listener, it’s likely that you fall into this category of beautifully big-hearted business owners!   While there’s obviously so many good things about striving for an ethical business, there are moments where your conditioning around money can masquerade as kindness and keep you from entering that big moneymaking space that you long to fill.   Tune in for the sideways lessons we can learn from ‘unethical money makers’, and how we can embrace the many definitions of an asset that don’t have to do with ownership.   QUOTES   “Sometimes I think our worry, our moralizing, our over commitment to what's ethical and what's not ethical is holding us back in ways it does not need to.”   “We need to put a little more thought in than ‘this feels not right’. We need to think more critically than that.  Sometimes the ick is legit, and sometimes the ick is social conditioning in disguise, and it's keeping us broke.”   “The way that we've been conditioned is to believe that what money touches becomes bad or unkind is super interesting, because if we were just talking about community and we weren't thinking about what that community paying us, we wouldn't have these same thoughts.  When we introduce selling (to a community), our footing becomes unstable and we don't really know what's okay anymore.”