This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Dr. Emily Koochel. Dr. Emily Koochel is an experienced financial professional, academic and researcher. She currently serves as a leader for eMoney Advisor's Financial Education and Wellness initiatives in her role as the Senior Financial Planning Education Consultant. Dr. Koochel's PhD in Applied Family Science and Master's in Financial Planning provide a multidisciplinary lens to inform her work where she focuses on understanding the effect of financial behaviors and financial decision making on personal and financial wellness. She serves as a subject matter expert in the field, reviewing and authoring peer-reviewed journal articles, book chapters and contributing to public scholarship. Most notably, she served as co-author for the CFP Board's book - The Psychology of Financial Planning - and was awarded 2020 Outstanding Research Journal Article of the Year by the Association for Financial Counseling and Planning Education. She holds the Certified Financial Therapist designation and is an Accredited Financial Counselor.