This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Jen Clinehens. Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, Ms. Clinehens is the author of "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" and "CX That Sings: An Introduction to Customer Journey Mapping."