This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Kelsey Willock. Kelsey is the Co-Founder of Aura – a financial wellness platform and investment platform. She is also the Founder and Editor in Chief of Stuck in Notes magazine & Author of the weekly newsletter “Not Your Boyfriend’s Investment Advice.” Kelsey began her career at Goldman Sachs where she was a member of the Prime Brokerage business as a Relationship Manager for the firm’s top hedge fund clients. In addition, she was an Ambassador for Launch With GS, Goldman Sachs’ $1 billion investment strategy grounded in our belief that diverse teams drive strong returns. Through Launch With GS, Goldman Sachs aims to increase access to capital and facilitate connections for women, Black, Latinx & other diverse entrepreneurs and investors. She actively sourced investment opportunities for Launch Lead investors and coordinated West Coast events to grow the ecosystem. Kelsey is actively involved with WISE (Women Investing for a Sustainable Economy), Women in CSR (Corporate Social Responsibility), and an executive committee member of Wake NOW (the Wake Forest Network of Women). In her spare time, she enjoys hiking, skiing, camping, and creative writing.