In this podcast episode, I introduce Ally from Alyona Social, an Instagram and Reels expert who helps online business owners monetize their Instagram. She shares her journey of transitioning from TV production to social media production after moving to Australia. We discuss the significance of mindset in using Instagram and Reels effectively, emphasizing the importance of continuous learning and evolution in the ever-changing social media landscape. Ally talks about finding the right type of Reels content that works for you and advocates for speaking Reels as a way to build connection and trust with the audience. We highlight the importance of authenticity and being true to oneself in content creation, as well as the long-term benefits of consistent posting and attracting the right audience. We also discuss the importance of intention and serving the audience through content creation, in order to build confidence in yourself and within your brand. Connect with Ally: Connect in Instagram: @alyona.socialFree ‘Six Steps to Speak on Reels’ guide ‘Simple Sell Out Reels’ Masterclass Instagram Business Strategy SessionsConnect with Carla: Check out the Matrix MembershipTake the Free Money Archetype Quiz