Why provenance matters
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Description
Why does provenance matter? We meet entrepreneurs from the US, Serbia, Russia, Brazil and beyond to assess the importance of storytelling in buoying brands and the value of understanding the origins of the products we surround ourselves with. This is the second episode in Monocle 24’s series of podcasts for Unlimited – a new forum powered by UBS – which challenges notions of wealth, ownership, luxury and legacy.
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