In this episode, Peter and Bill discuss a secret company they launched 24 years ago and failed, and what it takes to build a Moonshot company.  02:48 | The Secret Moonshot of 1999 20:45 | The Key to Successful Entrepreneurship 48:12 | Exposing the Business Idea Myth Bill Gross founded Idealab in March 1996. Bill is a lifelong entrepreneur, starting his first solar business in high school. He is best known as the Founder, past CEO, and now Chairman of Idealab. This technology incubator has launched numerous successful startups, creating over 150 companies with over 45 IPOS and acquisitions ($9 billion market value). These companies span across various industries, including e-commerce, clean energy, and internet services (e.g., Heliogen, Lumin, Papaya). Gross is recognized for his innovative approach to business and has played a significant role in shaping the startup ecosystem.  Learn more about Idealab here: https://idealab.com/  ____________ I only endorse products and services I personally use. To see what they are, please support this podcast by checking out our sponsors:  Get started with Fountain Life and become the CEO of your health: https://fountainlife.com/peter/ AI-powered precision diagnosis you NEED for a healthy gut: https://www.viome.com/peter  _____________ Get my new Longevity Practices 2024 book: https://bit.ly/48Hv1j6  I send weekly emails with the latest insights and trends on today’s and tomorrow’s exponential technologies. Stay ahead of the curve, and sign up now: Tech Blog _____________ Connect With Peter: Twitter Instagram Youtube Moonshots Learn more about your ad choices. Visit megaphone.fm/adchoices