Daniel Cooley started his career in RF chip design at Silicon Labs and now leads technology and product development at “the number one wireless supplier” for the Internet of Things. In this thoughtful interview, Cooley explains why adding wireless connectivity is only the first step to completely rethinking product designs and features. He noted that “the home run cases aren't where wireless is the feature; it's where wireless made that product better.” Cooley explains that Silicon Labs’ primary goal is to help companies get started with their preferred wireless protocol quickly and efficiently so they can focus on their applications instead of trying to debug the wireless links. Silicon Labs’ experience was forged on having “cut our teeth selling more than a billion wireless chips over many, many years.” Our Moore’s Lobby host, Daniel Bogdanoff, chats with Cooley about a range of fascinating topics that include: -Building wireless products for “metal benders.”  -The surprising economic benefits of adding wireless connectivity to shelf labels. -An explanation of the Matter protocol and why it is important. -The Silicon Labs partnership with Arduino. -Why the sky is falling…or at least the cloud is coming down. -Reflection on a major project and when Cooley “realized none of it was going to work.” -Why Cooley believes we will see a rethinking of the Internet infrastructure around non-human electronic devices.