Alita Guillen’s journey from a television news anchor to a top-tier communications advisor is a story of transformation and insight. As an Emmy award-winning journalist, Guillen spent years in front of the camera, delivering news and connecting with viewers. However, upon moving to Los Angeles, she found herself yearning for a new challenge. This led her to the world of media training and consulting, where she discovered a critical need: people, even high-profile talents, often struggled with effective  Guillen’s approach is holistic. She believes that understanding who you are and what you bring to the table is crucial. This self-awareness helps dispel fears and build confidence. She also highlights the importance of understanding your audience. By aligning your message with the audience's interests and needs, you can create a more impactful and memorable connection. Whether you are a high-profile executive, a student, or someone simply looking to connect better with others, Guillen’s wisdom on the art of communication is a guide to unlocking your potential and making meaningful connections. This week, you’ll learn why many high-profile people are not the best communicators, why effective communication begins with self-awareness, and the importance of knowing your audience. LEARN MORE: >>Check out her website! (https://www.alitaguillen.com) >>Listen to her podcast! (https://www.10secondstoair.com) >>Find her on YouTube! (https://www.youtube.com/@10secondstoair) NSLS MEMBERS ONLY: >>Listen to the bonus episode to learn what people should do to overcome the fear of presenting and how better communication requires learning from each other. (https://thens.ls/3wFs1GG) Mentioned in this episode: Get 20% Off at the NSLS Shop Use code MONDAYS for 20% your entire purchase at shop.nsls.org NSLS Shop