MIP #434 Aimpoint Research Farmer of the Future 2.0 with Mark Purdy Moving Iron's Official Data Partner Is Fusable. The Home Iron Solutions And EDA Data. Ignite Your Dealership's Growth With Fusable.com Move More Iron with Fusable! Get your Free Demo at info.ironsolutions.com/moving-iron-podcast. Summary Mark Purdy from Aimpoint Research discusses the Farmer of the Future report and the changing landscape of agriculture. The conversation covers farm size distribution, the number of decision-makers on farms, and technology adoption in farming operations. The research shows a growth in smaller farms, driven by consolidation and a desire for a rural lifestyle. It also highlights the increase in multi-generational farming operations and the importance of data-driven decision-making. The report emphasizes the need for ag service providers to understand the different segments of farmers and tailor their approach accordingly. Keywords #agriculture, #farmsize, #consolidation, #technologyadoption, #datadriven #decisionmaking, #multigenerationalfarming, #rurallifestyle Takeaways The growth in smaller farms is driven by consolidation and a desire for a rural lifestyle. Multi-generational farming operations are becoming more common, with each generation having a specific role and specialty. Data-driven decision-making and the adoption of technology are crucial for the future of farming. Ag service providers should understand the different segments of farmers and tailor their approach to meet their specific needs. Titles Multi-Generational Farming: The Role of Each Generation The Importance of Data-Driven Decision-Making and Technology Adoption Sound Bites "Food security is national security." "The growth in small farms is a result of consolidation." "The number of decision-makers on farms is increasing, with multiple generations involved." Chapters 00:00 Introduction and Background 06:46 The Farmer of the Future 1.0 and 2.0 11:12 Distribution by Farm Size 28:47 Technology Adoption in Farming 32:00 Advice for Ag Service Providers 34:37 Conclusion and Contact Information Click To Watch: https://youtu.be/iXSx-fj3kfw Presented By @AxonTire @AgDirect @IronSolutions @randallreilly @Fusable @EDAdata @Valleytransinc Music By: @TalbottBrothers Host: @casey9673 #agequipmentbusinesstal #letsgomovesomeiron Contact Me at: MovingIronLLC.com [email protected]