Data has become essential in today's digital age for businesses, creators, and artists alike, but have you ever wondered how musicians effectively utilize streaming platforms, social media, and audience insights to discover their target audience? In this episode, Xylo chats with Chartmetric's Business Development Manager, Michelle Yuen, on how to leverage data to identify the target audience, the potential problems musicians should be aware of when using audience data, and tips on when and where to use data when releasing music. Follow Michelle Yuen: LinkedIn: https://www.linkedin.com/in/michelle-l-yuen/ Distrokid has kindly offered all MPW listeners a 30% discount off the first year of their annual subscription! Use the following link to redeem the discount: https://distrokid.com/vip/mpw