To date, the United States has taken a staunchly market-driven approach to open banking, and has been doing so for decades. But all that is about to change: the U.S. has now begun their own journey towards regulated open banking, with the Consumer Financial Protection Bureau (CFPB) introducing a new regulation to solidify and protect Personal Financial Data Rights. In this episode, Eyal sits down with John Pitts, the Global Head of Policy at Plaid, the most well-known financial data aggregator in the world, who enables more than 100 million consumers to link their financial accounts with over 8,000 apps across 17 countries. Prior to joining Plaid, John served as Deputy Assistant Director for Intergovernmental Affairs at the CFPB, working to promote cooperation and coordination in enforcing the Consumer Financial Protection Act, also known as Dodd-Frank. John and Eyal discuss the CFPB’s proposed regulation, its effect on consumers, the impact to banks and the larger question of how data rights will come to America. Specifically they discuss:  The old era vs. the new eras of U.S. open bankingThe CFPB’s Personal Financial Data Rights regulationHow regulators and markets balance one anotherImpact to consumers, banks and other stakeholdersCreating a new deal with our technology providers