I interview Drew McGregor, Vice President, Head of Medical Affairs Excellence & Sustainability at Bayer.
We discuss:
How to balance patient focus with commercial objectives
How to reduce silos across the organisation
What would pharma look like without a separate MA strategy?
Published 03/11/24
Interview with Sue Giordano - Head of Field Medical at Axsome Therapeutics.
We discuss:
What types of data are available to medical affairs?
What is the first step when choosing the type of data to show impact (asking the right question)
What else needs to be kept in mind (cross...
Published 02/28/24
Carlos Eid from Novartis shares his expertise on:
The stakeholder engagement Journey
Creating a seamless customer journey
Starting with the patient
Developing customer intimacy
The types of data to collect along this engagement journey to assess if course correction is required.
Published 02/19/24