📻 In this insightful episode entitled, “The Power of iHeartRadio's Audience Connection with Lisa Worden” on the Music Business Insider Podcast, we delve into the world of broadcast radio with the expertise of Lisa Worden from iHeartRadio. Lisa, the driving force behind Alt98.7, shares invaluable insights into how broadcast radio maintains its connection with audiences in the digital age. Join us as we explore the strategies and tools Lisa utilizes to understand listener preferences across various platforms. From decoding audience feedback to tackling the challenges of engaging younger demographics, this conversation offers indispensable music industry advice. Tune in to gain a deeper understanding of how broadcast radio continues to thrive amidst evolving trends. #LisaWorden #iHeartRadio #Alt987 #BroadcastRadio #MusicMarketing #MusicIndustryAdvice #MusicBusinessPodcast #MUBUTV Use code MUBUTV10 to get 10% off of your order with the Music Business Registry here 👉 http://musicregistry.com This episode of the ‘Music Business Insider Podcast’ is brought to you by the Music Business Registry http://musicregistry.com. The Music Business Registry is the leading music industry publisher of the most up-to-date contact information for major and independent record label A&R, Music Publishers, Artist Managers, Attorneys, Music Supervisors, and much much more. Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 📒 Show Notes and Resources 📒 https://www.mubutv.com/lisa-worden-iheartradio ⚡️What you'll learn in this episode⚡️ 👉 We discuss how iHeartRadio connects with its audience across various platforms 👉 The tools she uses to get a sense of what her listeners want to hear 👉 And the challenges broadcast radio faces in ensuring younger listeners remain engaged in the platform 👉 and much much more...   We've been selected by Feedspot as one of the top Music Business Podcasts in the space. Checkout the Best Music Business Podcasts on Feedspot https://podcasts.feedspot.com/music_business_podcasts/   Here are the ways to work with us here at MUBUTV:  ⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here: https://www.mubutv.com/contact/mubutv-free-guides/a-r-free-guide ⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: https://book.mubutv.com Books & media mentioned: 📒 Walking On Air: How to be a radio presenter - https://amzn.to/3FAAAmL 📒 20 Things to Know About Being a Radio Personality - https://amzn.to/46RQs0g 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4   Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Larry Labs DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission. Copyright © 2024 MUBUTV™ Media. All Rights Reserved (This podcast is about: This podcast is about: The Power of iHeartRadio's Audience Connection with Lisa Worden, lisa worden, lisa worden iheart radio, alt98.7, broadcast radio, how broadcast radio reaches its audience, music industry advice, music business advice, music marketing, mubutv, music business insider podcast, music business podcast, ritch esra, eric knight, music industry, iheartradio, lisa worden iheartradio, music industry 101, music industry job, music industry tips, music marketing 2024, music marketing 101)