In this episode of the Music Business Podcast, we sit down with Tricia Arnold the SVP of Global Label Management and Sales at The Orchard, the industry’s leading global music distributor and artist and label services company operating in 45 markets worldwide. Tricia oversees The Orchard’s sales and label management teams outside of North America driving global release strategy and envisioning and enacting processes to drive The Orchard's value proposition worldwide.Tricia has been with The Orchard since 2012, starting in the UK office as the European Sales & Distributor Director, then transitioning to Senior Director, Retail Marketing in New York, where she led the North American Retail Marketing team, while developing relationships and marketing strategy across key accounts.  As always, please leave a review and let us know what you think, follow us on Instagram @musicbusinesspodcast, and join our Patreon community at musicbusinesspodcast.com/community.  See acast.com/privacy for privacy and opt-out information.