S3XY Wheels wasn't just born out of thin air. It stemmed from Riley's partner's desire to overhaul the look of Tesla's Model 3—an aspiration to offer distinctiveness to early adopters seeking an identity on the road. This aspiration became their driving force. "We took off and started doing it, figuring it out step by step, just kind of bootstrapping it," Riley shares. The initial year was not a sprint but a steady grind, involving market education and understanding the art of selling a unique product—specifically, aero cap covers for Tesla wheels. Real Business Owners. No Side Conversations. Action takers Only 🚀 Every Other Monday Join our 100+ subscribers to the Free Business Ownership Newsletter for insider tips, cutting edge strategies, and personal tool recommendations: www.mustbenice.news Follow us on LI: @Must Be Nice Follow us on IG: @MustBeNice.News