What marketing lessons can businesses and startups learn from Musicians? What makes a song go viral and others don't and what lessons can businesses learn from this? In this episode of MviPodcast, we spoke with Melissa Kariuki, the CEO/Co-Founder at Whip Music, a tech startup that helps artists get their music heard. Having worked with Google, Bain & Company, H&M, the Gates Foundation, and INSEAD, she has gained a wide range of marketing experience and is now using that knowledge to drive growth for her startup. If you are a business owner or startup founder and want to learn marketing strategies that can help you drive growth for your business, this is a must listen!!!!