Audio File:& Download MP3Transcript:& An Interview with Stephanie Boyle Founder, Rogue Paper, Inc. Date: August 29, 2011 [music] Lucy Sanders: Hi, this is Lucy Sanders. I'm the CEO of NCWIT, the National Center for Women in Information Technology. We're working hard to make sure that more girls and women are introduced to the exciting potential of computing education and career paths. Part of what we're doing is this exciting interview series with women who have started IT companies. They're fabulous entrepreneurs. They all have such interesting stories to tell. today we're going to interview another one, Stephanie Boyle. With me is Larry Nelson from W3W3.com. Hi, Larry. Larry Nelson: Oh, it's really a pleasure to be here. We like to focus, of course, on business and high technology with a special emphasis on young girls and women in technology. NCWIT has been doing a marvelous job. We're happy to be a part of it. Lucy: Well, and thank you very much for all the support that you give us with this excellent interview series. Now let me say a few words about Stephanie Boyle, the person we're talking to today. She's nothing less than a pioneer in the mobile Internet space as far as I'm concerned, having first helped shape the area as a founding member of Ericsson's Digital Media Innovation Center. Big brain thinking going on in this center, and it really helped to shape the whole mobile area. Now she is the founder of Rogue Paper, and she and her team deliver integrated mobile experiences to users. Now in the old days we used to call this convergence, but there's really a whole lot more exciting language and capability around the space today. I'm sure that Stephanie will be talking about that. But some of the things you can do now with the things that they're working on with Rogue Paper around co‑viewing a TV show and interacting with social media at the same time and integrating all of that. You're thinking, "That's really cool real‑time experience." But wait. There's more. You can actually do it with a rerun, where you can experience the whole power of what people said about the show or whatever movie and do it even when you are replaying or rerunning it. Just really interesting types of interactions going on right now and certainly leading to more engaging experience for viewers. Stephanie, wow! You've got a great company. Tell us a little bit about what's going on here. Stephanie Boyle: Thank you. Rogue Paper, we really started the business a year and a half ago with the mission of using mobile applications and technology to help enhance and drive traditional medium broadcast. Basically we are self‑proclaimed "TV‑holics"... Lucy: [laughs] Stephanie: ...and recognized [laughs] that we really wanted to not only watch television but really interact with the social sphere while we're watching these shows, that the content goes beyond just the primary screen. Really there is a second screen opportunity that can be interactive and augment the primary screen. There's a lot of really bad television being watched, but then [laughs] along with a lot of our guilty pleasures, which makes our jobs definitely a little bit more fun. But we really focused on how can we make the primary screen of television an interactive experience for users on the second screen, whether the second screen is a mobile device, a tablet, a desktop experience, or other things? We're trying to provide the users with second screen interactive content but then also provide media companies a way to reach these people already multitasking, who are already texting with their friends or IM‑ing or posting to Facebook or tweeting about what they're watching. It's really trying to bring the experience together as one single destination for a viewer and for the media companies to really have a holistic double‑screen experience. Lucy: That's really ph