Audio File:& Download MP3Transcript:& An Interview with Alicia Morga Founder of GottaFeeling, Consorte Media Date: February 21, 2011 NCWIT Entrepreneurial Heroes: Interview with Alicia Morga [intro music] Lucy Sanders: Hi, this is Lucy Sanders and I'm the CEO of the National Center for Women and Information Technology or NCWIT. We've got just another great interview coming up. I can hardly wait to talk to the person we are talking to today. With me is Larry Nelson, w3w3.com. Hi, Larry. Larry Nelson: Hi and I am so happy to be here. This is going to be an extremely interesting interview. The listeners out there, make sure that you get yourself ready to take a few notes here, too. Lucy: Absolutely. Lee Kennedy who is founder of Bolder Search and she is also a serial entrepreneur and probably most importantly, she is on the board of directors at NCWIT. Welcome, Lee. Lee Kennedy: Thanks and I love being here and part of NCWIT. Larry: All right. Lucy: Today, we are interviewing Alicia Morga who is currently the creator of gottaFeeling. This is an iPhone application that we must all go get. It basically tracks and shares your feelings. I went and look at the interface and it's just so cool. To think that all the places where I'm happy could be tracked over time and that I could learn something from that. It's just a wonderful application. But, before that, she was the founder and CEO of Consorte Media and it's a digital media in marketing company that is focused on the Hispanic market. Ultimately sold to Audience Science in April 2010. I was intrigued by Alicia's bio and I went to her site to learn more and she has the most wonderful video bio, I think I've ever seen. I really want to encourage all our listeners who want to be inspired to be entrepreneurs and to really get out there to go and listen to Alicia's video bio on her site. I know today we are going to hear some great advice. Here is my personal favorite and my husband was listening as well. Alicia, I'm ratting on you now but you said like "I do things to scare myself on a regular basis." [laughter] Lucy: It was just great. Welcome, Alicia. We are really glad to have you here. Why don't you tell listeners what have been going on with you lately before we go on to our interview questions. Alicia Morga: Well, thank you for having me first off. I have continued to do things that scare me. One of those is actually building a mobile application. I've never done that before. I actually didn't own an iPhone, or an iTouch and decided this is something I don't know anything about. Why don't I just jumped in and see what I can create. That is when I created the gottaFeeling application. As you said before, that's an App that helps people identify, express and manage their emotions. As you all some intend, you can track where and when you've been having those emotions. You got a better sense of what in your life is actually making you happy or not. Lucy: See, isn't that good? Larry: Yes, I'm happy. Lucy: If I plot my iPhone when I'm around you and I press annoying, annoying, annoying... Larry: Be careful, be careful, be careful, be gentle. Lee: That's how I kind of look at it. Not when I was happy but when I was sad. [laughter] Alicia: Just an beneficial. Serve you when you are unhappy, as well. Lucy: And so, Alicia, why don't you tell the listeners how you first got interested in technology. Alicia: Absolutely. It was a security's route. That was for sure. I did not grow up thinking I was going to be an entrepreneur nor anybody who knew me think I was going to be an entrepreneur. But when I look at it back now, I realized I have all the entrepreneurial traits that are usually necessary to become an entrepreneur. I was very curious and adventurous. The first time I got into technology was when I was in high school. There was a basic programming language course that I ende