Audio File:& Download MP3Transcript:& An Interview with Amanda Steinberg CEO and Co-founder, Daily Worth and Soapbxx Date: December 13, 2010 NCWIT Entrepreneurial Heroes [intro music] Lee Kennedy: Hi, this is Lee Kennedy. I'm a board member for the National Center for Women & Information Technology or NCWIT and I also started Bolder Search. And today, we are here to do yet another interview as part of series of interviews that we are having with just fabulous female entrepreneurs. And they're women who have started IT companies in a variety of sectors, all of whom just have fabulous stories to tell us. With me, here today, is Larry Nelson from w3w3. Hey, Larry. Larry Nelson: Hey, I'm happy to be here. This has been a wonderful series. We host all the interviews not only in the NCWIT.org website but also w3w3.com and we get very heavy traffic and that makes us feel good. Lee: Super. And also today, we are interviewing Amanda Steinberg, whose professional experience spans entrepreneurship, website and software development, business development, and online community development. So, Amanda is one busy gal and she's had two really interesting ventures going on now. She's CEO and co-founder of Soapbxx. Did I say that right, Amanda? Amanda Steinberg: Yes, you did. Lee: OK. Well, welcome Amanda. We are really excited to have you today. Just a little more about Soapbxx, and Amanda you can expound if I leave anything out, it's a Web 2.0 consultancy firm. Tell me a little more about it, because I'm probably just going to mess it all up. Amanda: No problem. So, yes, I run two companies and I have two children under the age of four. Larry: Wow. [laughter] Lee: Yeah, as parents of three and five kids here, we know what you're up against. Amanda: Yeah, definitely. It gets exhausting but I love every second of all of it. So, yes, I run two companies right now and I'll talk about the management structure of each and how I am able to run two companies in the limited work day that I do have. So, Soapbox is a website consultancy. We are most specifically focused on online fundraising and marketing strategies for nonprofit organizations. I was previously the Internet director for the American Civil Liberties Union and I was able to take that experience from back in 2004/2005 and bring it into a consulting environment. And we have been serving many other national nonprofits in the same capacity of what I did for the ACLU. Lee: Cool. Larry: Yeah, that's fantastic. Now, tell us about the other company. Amanda: DailyWorth.com is a long-time dream of mine coming to fruition. DailyWorth is very simple actually. It is a daily email, a free daily email, that teaches women about basic finance. We currently serve 50,000 members and it's growing quite rapidly. And having run Internet consultancies of one form or another for 10 years, I really was drawn to the "low overhead, high margin" nature of a daily email, daily newsletter company. Lee: Wow, I love it. Larry: Yeah, fantastic. Lee: I'm signing up. Larry: Yeah, my four daughters are, too. Amanda: Fantastic. Larry: Yeah. Lee: So Amanda, we just love to hear about how you really got into technology, and today, what are some of the coolest technologies you think are out there? Amanda: Well, I got into technology, funny enough -- my mother, back in college in 1964, majored in math and minored in computer science. The industry had just come to fruition. Lee: Trailblazer. Amanda: And I think she was the only woman in her class doing this. Lee: That is so cool. Amanda: And then when I was three or four years old, she got her MBA in Management Information Systems. So whereas most kids were doing arts and crafts, my mom plunked me down in front of the computer. And I think I really got into technology. You know, I actually was following a career path of politics, but through many convoluted means I go