Audio File:& Download MP3Transcript:& An Interview with Krista Marks General Manager, Disney Online Kerpoof Studios Date: August 2, 2010 NCWIT Entrepreneurial Heroes Lucy Sanders: Hi this is Lucy Sanders. I am the CEO of NCWIT or the National Center for Women and Information Technology. And this is one in a series of interviews that we're doing with great entrepreneurs, women who have started IT companies. And they all have great stories to tell, especially in the areas of entrepreneurship and the technology of the future. And with me is Larry Nelson from w3w3.com. Hi Larry. Larry Nelson: Hi, I am happy to be here. Lucy: What's going on with w3w3? Larry: Well we're doing all kinds of very neat things; we interview all kinds of neat people. But we really enjoy the NCWIT interviews because I'm having four daughters, and this idea of information technology in helping support women, it's just fantastic. Lucy: Well today is a real treat for us because today we're interviewing one of my absolute favorite people and entrepreneurs, Krista Marks. And she's a real blend of technical accomplishments, and social passion, and entrepreneurial spirit. You cannot spend more than five seconds with Krista without getting all kinds of really great information, and energy, and passion. And I had the privilege of interviewing her recently at Entrepreneurs Unplugged Session, and it was just a real treat. Everybody loved it. And I know our listeners are going to love the interview today. She's the co-founder of Kerpoof Studios, but before that in working in many technical areas with great technical credentials, patent-holder, et cetera. And when she started Kerpoof it was around a passion of children and innovation, and a great place to be on the Internet for learning. And apparently Disney thought that as well, and acquired Kerpoof in 2008. And Krista is now the general manager of Disney Online. And like I said at the Entrepreneurial Unplugged event she gets that little Mickey Mouse on her card, which I'm entirely jealous about. So welcome Krista. We're very excited to interview you. Krista Marks: Thank you. Thank you. It's good to be here. Lucy: Why don't you tell us a little bit of about what's going on at Disney first before we launch into the interview. Krista: Well one of the most exciting things that's going on, everything on the Create portal is done in bolder. And if you go to disney.com there's a game portal like a video portal, but there's now a Create portal. And that was the vision when Disney acquired us, that we would take an extended technology we've done around Kerpoof and really combine it with their IT, and build kind of an area on that dedicated to creativity. And we've done that. But we have a very big event that's going on now that I'm super excited and proud about which is a digital mosaic. Lucy: Oh wow. Krista: It's a large scale mosaic. There are images of Mickey. We provide the tools for kids to create drawings online. Those drawings are submitted and once moderated there incorporated into a Mosaic of Mickey that takes thousands and thousands pieces of art. In fact, we are rolling out different images of Mickey and each one is populated as a Mosaic. The whole portal is very exciting but for me this is sort of the combination of what is exciting about the web. Is this idea, the technology the technology for those not interesting to me but technology combined with the kind of things you can do in terms of being kids into this story? Be part of the story to participate and that kind of interaction is just super exciting. And to do something on that scale so its not just, "hey kids come in and draw, hey kids come in and draw and be part of something larger. Is part of a large Mosaic dedicated to Mickey?" In addition, it has been hugely successful I think were over 300,000 pieces of art created today. Lucy: Wow that