Murray Voth is one of Canada’s most knowledgeable experts on the automotive industry, and a coach who helps automotive shop owners increase their productivity, efficiency, and profitability. In this episode, we discuss how to build a successful coaching business in a specialized niche! What You’ll Hear In This Episode: Murray’s journey through two decades in the automotive industry How Murray views competition in his niche The importance of owner involvement in implementing the changes recommended from the coaching sessions How Murray deals with pushback from shop owners who feel they don’t need a coach The importance of asking questions and listening to your clients