Welcome to another episode of the Natural Born Leader Podcast! Today, I've got some intriguing news to share. Klaviyo, the renowned email marketing platform, has just launched its professional service department, focusing on building and releasing email infrastructures for businesses. But what's truly fascinating is how flawlessly their model works. Not only do they profit substantially from the service fees, but they also retain clients on their software, boasting impressive margins. This move is poised to shake up the email marketing landscape, posing challenges for traditional marketing agencies. However, amidst this disruption lies an opportunity for agencies to redefine their business models. Tune in as I unravel the new paradigm in email marketing and explore strategies for agencies to thrive in the era of infrastructure ownership. Don't miss out on this insightful episode! Find Serge Gatari Here: Natural Born Leader Community | Instagram | YouTube | Twitter | ClientAcquisition.io