It’s no secret that there are some truly weird and wacky sides to the world of natural health. In today’s episode, we talk to today’s guest, Aaron Skelton, president, and CEO of the Canadian Health Food Association, about some of the fun trends appearing in the industry today. We begin our episode with a peek into Aaron’s career history leading up to pioneering the Canadian Health Food Association, and he tells us a bit about what he has planned for 2022. Aaron and I touch on what it’s like to work in the health food industry, specifically in a digital environment, and where the onus falls as far as the responsibility to clear up consumer confusion. We discuss five funny health trends: goat yoga, cow cuddling, healthy candy, celery juice, and clean eating, and Aaron gives us his predictions for upcoming plant-based trends. Aaron shares his thoughts on how the natural health industry cares for the planet and its inhabitants, and he answers some really fun hot seat questions. In closing, we ask Aaron about the future of CBD oil in Canada, and he leaves us with an exciting outlook for the innovation that is to come in the Canadian health food landscape.  Key Points From This Episode: Aaron’s career history leading up to starting the Canadian Health Food Association.A timeline for in-person events: April 2022 in Vancouver.What it’s like to work in the health food industry.The movement from 10 day trade events to include year-round digital resources.The most outrageous health trend Aaron has seen: goat yoga.Five funny health trends: goat yoga, cow cuddling, healthy candy, celery juice, and clean eating.Consumer confusion in the health food industry and the onus to educate consumers.Upcoming plant-based trends: inclusivity, diversity, and innovation.How the natural health industry is looking to care for the health of the planet.The role of B Corp in caring for humans and the environment.Hot Seat Questions: guilty pleasure, dusk versus dawn, driving ratings, giraffes, and more.Aaron’s predictions for the future of CBD oil in Canada.The future of the health food landscape and innovation in Canada.  Links Mentioned in Today’s Episode: Aaron Skelton on LinkedIn Aaron Skelton on Twitter Canadian Health Food Association Deliciously Geeky Allison Tannis on LinkedIn Allison Tannis on Instagram Natural Health Influencer on Instagram Pure-Lē Natural