Want to know the secrets behind the marketing of #MichaelJordan’s “#TheLastDance” and #DerekJeter’s “#TheCaptain”? Is Derek Jeter’s persona #real or #fake? Who picked the memes from The Last Dance? We have marketing guru, Patricia Yanez, who was part of the marketing teams at #ESPN revealing the secrets that made these projects and more come to life! Patricia, who has worked with massive names like ESPN and the #WaltDisneyCompany, unpacks the secrets behind how effective #marketing campaigns can truly make or break a project. Plus, we dive into some intriguing personal hypotheticals—what to do when someone close to you is making terrible dating choices?  Don’t miss this fun and insightful conversation with Patricia filled with professional insights and personal advice, all in one action-packed episode of #NessaOffAir! 🎧✨ LISTEN NOW or WATCH the full episode on YouTube at https://youtu.be/UM_0m3grQU4 Learn more about your ad choices. Visit megaphone.fm/adchoices