The final episode of our Creativity and Football mini-series rounds out with The Hallway's ECD Simon Lee. Simon has lived experience with the ups and downs of mental health, but has also been working closely with mental health charity, Gotcha4Life for the last 3 years. The result of this work is the quite excellent Boys Do Cry campaign – a clever take on The Cure's "Boys Don't Cry" from 1979. It's a powerful piece bringing together 30 men from all walks of life to unite in tackling the stigma of mental health – especially relating to men. Andy and Simon discuss the rules of masculinity, the stiff upper lip and the power and relief that comes from opening up.  You can find out more about the campaign at: Boys Do Cry.  Thanks to Endel.io for background music. Check them out for one month free. Support from Streamtime always appreciated and for joining us on the fight for a healthier creative industry. Check out what's happening at Never Not Creative and last chance to take the empathy survey. --- Send in a voice message: https://anchor.fm/nevernotcreative/message