Hey, NewmoneyTalks fam! We have a great episode for you today with the founders of Noon Brew, a functional tea company. They discuss their journey from recognizing the need for a hot drink to combat the afternoon slump during the pandemic to starting their own business. They highlight the benefits of their tea, such as reducing caffeine consumption and promoting better sleep. The founders also share their experiences with scaling the business, dealing with inventory and fulfillment challenges, and the importance of listening to customer feedback. They stress the significance of operating lean, creating a great product, and providing excellent customer service. The video provides valuable insights into the startup journey and the challenges faced by entrepreneurs in the e-commerce space. - Connect with Andrew & Allen: Andrew's Linkedln: https://www.linkedin.com/in/andrewbcase/ Allen's Linkedln: https://www.linkedin.com/in/allan-shen-94494aa2/ NoonBrew: https://www.instagram.com/noonbrew/ - Sponsored by: 🚀 Boost your conversions using Live Sales Experts with Feel: https://rebrand.ly/feeltech 📦 Learn How To Make Money With Dropshipping: https://rebrand.ly/andrewdiscord 💵 Need a simple way to pay vendors and contractors: https://affiliates.meliopayments.com/2sclaulf - CONNECT WITH NEW MONEY TALKS 📲 New Money Talks Links: https://rebrand.ly/newmoneytalks - New Money Talks (NMT) is a podcast/newsletter showcasing industry leading entrepreneurs for educational and entertainment purposes. For all inquiries, message us on Instagram or email us at: [email protected] - Highlights: 0:00 - Intro 3:18 - The founders explain how they were connected through a friend and decided to start a functional tea company. ​7:10 - The benefits of their tea, including reducing caffeine intake and promoting better sleep. ​11:54 - The challenges of scaling their business and the importance of listening to customer feedback. ​15:05 - The importance of keeping operating expenses in check and scaling responsibly. ​18:56 - Their experience of dealing with inventory and fulfillment challenges. ​21:45 - The impact of a failed ad campaign and the need to adapt and make changes. ​23:01 - The importance of customer service in building a successful business. ​35:05 - Customer service 37:58 - Facebook groups 43:50- Outro