Do you want to know how to create a successful healthier food product? Here are my favourite Seven Steps for Success, created as a result of our 20+ years of research, creating case studies and advising companies. Take these into account and you will be making a good start! Time: 20 minutes

The failure of the meat substitute business will be the must-read case study for the next decade. It shows what happens when companies make assumptions about consumers and their motivations instead of doing deep research and thinking. It shows what happens when products fail the taste test. And...

A press release from Harvard stated that a new study had found that consuming meat increases your risk of diabetes. It was reproduced - almost word-for-word - by hundreds of media outlets within a few hours of its publication. Did the media follow up and report the tens of nutrition experts who...